Traffic pumping

Alright kiddo, so you know how sometimes when we're really thirsty we might drink a lot of water really quickly? Well, some companies on the internet are kind of like that - they want to get a lot of people to come to their website really quickly.

But here's the thing: the more people that come to a website, the more money the company can make from things like ads or selling products. So some companies will try to get a ton of people to come to their website all at once, even if those people aren't really interested in what the website is about.

They might do things like paying other websites to link to their site, or use software to create fake clicks on their ads. This is called "traffic pumping" or "click fraud". It's not fair to other websites or to the advertisers who are paying for those clicks, but some companies will try it anyway because they want to make as much money as possible.

Fortunately, there are ways to detect and prevent traffic pumping or click fraud, so that websites and advertisers can make sure they're getting real, valuable traffic instead of just a bunch of clicks from bots or people who aren't really interested in what they're offering.