Vertical integration

Vertical integration is when a company owns more than one part of the production of something. It means having control over different parts of the process of making something. For example, a car maker might own a steel factory and get their steel from their own factory, instead of buying it from another company. Or a clothing company might own their own factory and make the clothes themselves, instead of buying them from a different company. This way, the company can make sure everything is exactly how they want it, so they can make higher-quality products.