Hey kiddo! Have you ever heard of a web beacon? It's like a little secret spy that helps websites keep track of what people are doing on their site.
So, imagine you're playing hide-and-seek with your friends. One friend is "it" and has to find all the other friends who are hiding. The friend who's "it" might use a little spy gadget, like a walkie-talkie or a secret code, to help them know where their friends are hiding.
That's kind of what a web beacon is for websites. It's a tiny little image or piece of code that they put on their website. When someone visits the website, their device (like a computer or phone) downloads the image or code without you even knowing it. The website can then use that little piece of spy info to find out what you're doing on their website.
For example, if you're shopping for a new toy online, the website might use a web beacon to see what toys you're looking at, what you add to your virtual shopping cart, and even how long you spend on each page. They use this info to try to make their website even better and maybe even suggest other toys you might like based on what you're looking at.
Overall, a web beacon is just a little spy that helps websites keep track of what people are doing so they can make their websites even more fun and helpful!