Whole product

Imagine you really wanted a bike but not just any bike, you want one that has a basket for your toys, a horn, and also training wheels. The bike itself is just one part of what you want, you want the whole product. The whole product consists of not just the bike, but also all the little things that make it special and useful to you.

In the business world, a whole product is similar. It's not just the main product that customers buy, but also all the additional services and features that make it a complete and useful solution for their needs. For example, if you want to buy a printer, you don't just want the printer, you also want it to come with ink cartridges, instructions on how to install it, and a warranty in case something goes wrong.

Creating a whole product is important for businesses because it helps them meet the needs and wants of their customers. When customers are satisfied with a whole product, they are more likely to become loyal customers and recommend it to their friends and family.