ELI5: Explain Like I'm 5

search engine optimization

Search engine optimization (SEO) is a way of helping your website show up higher in searches on web search engines like Google and Bing. It means making sure your website is using words and phrases that people might type into a search engine when they are looking for something like what your website sells. You can also use links from other websites that point to your website, because those help the search engine know how popular your website is.