ELI5: Explain Like I'm 5

Advertising research

Advertising research is a way of collecting information and understanding how people think about and respond to different types of advertisements. It can help companies decide what kind of advertisements to make and learn if people like them or not. Companies might ask people to answer questions, watch or listen to advertisements or look at pictures or videos of different ads to get people's thoughts. This kind of research helps companies make sure the ads they make are effective and people like them.