Aestheticization of politics is when people see politics or politicians not just as something to make decisions about laws, or how to spend money, but also as something that looks pretty, has a certain style, or makes people feel a certain way. It can involve things like speeches, websites, and logos that are created to make politics look more attractive. It's like if you imagine a cake - the surface can look nice and pretty, but it can still taste bad on the inside. Aestheticization of politics is when politicians and political organizations try to make their messages seem more attractive, so they can get more people to pay attention to their ideas and votes.