Arthur Nielsen

Arthur Nielsen was a famous business consultant and market researcher. He was known for inventing the Nielsen Ratings, which companies use to measure how successful a television show or movie is among viewers. Nielsen Ratings have been used since the 1950s and continue to be used today. Nielsen's ratings are important because they help companies figure out what types of shows people like best, and if people are watching their programs. This helps companies decide what programs to make more of, or what types of ads to show during their shows.