ELI5: Explain Like I'm 5
Examples: lost the plot, critical aperture, gaslight, mental models, why hair turns white when people get old?

Behavior informatics

Behavior informatics is a way of studying how people act. It looks at how people act in different situations - like how they respond when they are around other people, what choices they make when they are given options, and other ways they act. It uses computers and data to help study, collect, and analyze this information so we can better understand why people act the way they do.