Bricks and clicks business model

Okay kiddo, imagine you want to buy a toy from a store. There are two kinds of stores out there: one that only sells toys online and one that has a physical store you can go to. The first kind of store is called "clicks," because you have to "click" on your computer to buy something from them. The second kind of store is called "bricks," because they have a real building made of bricks that you can go inside to buy toys.

A "bricks and clicks" business is a company that does both! They have a real store you can go to if you want to see and touch the toy before you buy it, but they also have a website where you can buy the toy online without ever leaving your house. It's like having the best of both worlds.

When you buy something from a "bricks and clicks" business, you can choose whether you want to pick up your toy at the store, or have it delivered to your home. This means that you can choose the way you want to shop - whether you want to physically go to the store or stay in your pajamas and click on the website.

The idea of "bricks and clicks" is that it gives people more options when it comes to shopping. Some people really like going to a physical store and looking at the toy before they buy it, while others prefer to do their shopping online. By offering both options, a "bricks and clicks" business can attract more customers and satisfy their different preferences.