Business ethics are the rules and standards that companies follow when deciding how to act. They help guide employees in making decisions that are in line with what is fair and right for others. For example, a company might decide that it is important to produce products that are safe for people to use, or not to sell products that hurt the environment. By following ethical rules, companies can show that they care about the people and the world, which could help the company make more money in the long run.