Ethical consumerism is when people make choices about what they buy that are eco-friendly and fair to animals, people and the planet. This means trying to buy products or services from companies that do the right thing when it comes to how they make their products, how they treat their workers and how their products affect the environment. For example, if you buy bananas, you might look for the fair-trade logo, which means the people who grew it were paid a fair price that helps them support their families. Another example is buying things made with recycled materials, so they don't take away from the planet's resources.