Critical consumerism is when you make conscious decisions about what you buy. Instead of just buying something because it is trendy, or because everybody else is buying it, critical consumerism means taking a closer look at what you are buying and how it affects the world.
For example, if someone is a critical consumer, they might look at what materials are used to make the product, and make sure that those materials are ethically sourced and not damaging the environment. They might also look to make sure the people who made the product are being paid a fair wage, or that they have good working conditions.
Another thing critical consumers might look out for is making sure that the company they are buying from is not tying their products to wasteful packaging, or using lots of chemicals that can be bad for the environment.
Ultimately, critical consumerism is all about making sure that we all take a closer look at the products we buy, and making sure that we are all helping to make the world a better place!