Okay, so you know how sometimes we make friends and we have to be nice to them and sometimes do things for them? Well, in a way, businesses also have friends, but instead of calling them friends, they have something called "business relationships."
Business relationship management is when a company tries to keep its business relationships happy and healthy. Just like how we want to keep our friends happy, businesses want to keep their business relationships happy so that they can work well together.
The main job of business relationship management is to make sure that both sides, the business and its business relationship, are getting what they want and need from each other. The company will try to understand and anticipate the needs of their business relationship so that they can provide the best service possible.
Communication is also really important in business relationship management. Just like how we talk to our friends to make sure that everything is okay, businesses will talk to their business relationships to make sure that they are happy with the services that they are getting.
In the end, the goal of business relationship management is to create long-lasting and mutually beneficial relationships between businesses. By doing that, businesses can work together to succeed and grow.