ELI5: Explain Like I'm 5

Click fraud

Click fraud is when people try to cheat the system by artificially increasing the amount of clicks on ads or website links. It’s kind of like cheating in a game where people press buttons a lot of times to pretend to win, even though they’re not really winning. This kind of cheating is bad because it wastes money for people who are running advertising campaigns, and it also makes it hard for people to find high-quality websites that they can trust.