Collectivism and individualism are different ways of looking at society. Collectivism focuses on the group or community, rather than a single person. This means that everyone in the group works together and shares resources, and no one is more important than anyone else. Individualism is the opposite — it means that people are more focused on themselves, instead of working for the good of the group. They have the freedom to make their own decisions, and focus on their own interests.