ELI5: Explain Like I'm 5

Communal reinforcement

Communal reinforcement is when a group of people encourages you to do something. This can be a positive thing, like if your friends at school praise you for doing well on a test or project. Or it can be a negative thing, like if your friends pressure you to do something that you don't want to do. Communal reinforcement can be a powerful influence on your behavior and can help you or hurt you in different ways.