Conversion rate

Conversion rate is like when you want to share your candy with your friends. Let's say you have 10 candies and you want to know how many of your friends actually take one from you.

So you ask your friends if they want a candy, and only 3 of your friends say yes and take one. That means your conversion rate is 30% (because 3 out of 10 friends asked took the candy).

The same goes for websites, but instead of candy, we have things like products or services to offer. We want to know how many people visit our website, and out of those visitors, how many actually do what we want them to do (like buy something or fill out a form).

So if you have 100 people visit your website and 10 of them buy something, your conversion rate is 10% (because 10 out of 100 people took the action you wanted them to take).

Companies want to have a high conversion rate because that means more people are taking the action they want them to take, which usually means more business for them.