ELI5: Explain Like I'm 5

Coolhunting

Coolhunting is a fun way of looking for new things that people like and think are cool. It's kind of like looking for treasure, except instead of gold and jewels, we're looking for new trends and cool ideas.

To find these cool things, coolhunters go to all sorts of places and events, like fashion shows, music festivals, and even social media to see what's popular and trending. They talk to people and ask them what they like and what they think is cool.

When they find something really cool, they share it with companies and help them make products that people will love. For example, if they see a lot of people wearing a certain type of sunglasses, they might tell a sunglasses company to make more sunglasses like that.

So, basically, coolhunting is like going on an adventure to find new and exciting things that people like, and then sharing those things with other people and companies so they can make even cooler stuff!
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