Customer satisfaction research

Okay kiddo, let's talk about customer satisfaction research! Imagine you went to a restaurant and you really liked the food and the people were really nice too! But what if someone asked you later how much you liked the restaurant? How would you answer? They would probably use customer satisfaction research to figure out whether people like the restaurant or not.

Customer satisfaction research is like playing detective. Companies want to know how much their customers like their products, services or experience. To find out, they ask their customers questions in surveys, one of which might be how happy the customer was with the product or service they received. Survey questions can be asked in person, on the phone, through email or on the internet.

People put all the answers together to figure out if people like the product or service or not, and that is called customer satisfaction. Companies use this information to improve their products or services, or to make changes that will make their customers happier.

So, it's kind of like asking your friends if they liked the birthday party you planned! Customer satisfaction research just involves asking customers if they liked the product, service or experience they received, and then companies can use that information to make things better!