Quantitative marketing research

Quantitative marketing research is a type of research that helps businesses understand how people think about or feel about a product, service, or company. It can help companies identify what products or services people like and why. They do this by asking people questions and looking at the data they get from the answers. People who take part in quantitative marketing research are given surveys, questionnaires, and interviews. The data gathered during this research is used to make decisions about marketing strategies, products, and services. In other words, quantitative marketing research helps companies make decisions based on facts and data.