Direct-to-fan

Direct-to-fan means selling something (like music or merchandise) directly to the people who want to buy it without going through a store or middleman. Think of it like giving a birthday present directly to your friend instead of going to the store and having someone else give it to them. In the same way, artists or creators can sell their things directly to their fans without needing a store or a company to help them. This way, fans can buy what they want and support the artist directly, and the artist can earn money without having to share it with anyone else.