Imagine you are trying to sell lemonade. You know that not everyone likes lemonade, and some people might prefer something else like iced tea or soda. Display advertising is like setting up a poster or billboard that shows people who might be interested in your lemonade that you have something they might like.
A display campaign is when you create a lot of these posters or billboards and put them in different places where people who might like your lemonade hang out, like at a park or a school.
But how do you know who might like your lemonade? Well, you can use something called audience targeting. This means you can choose who you want to see your posters based on things like age, interests, and location. For example, if you know that kids love lemonade, you can target your posters to show in areas where families with young kids live or hang out.
The goal of a display campaign is to make people interested in your lemonade and want to come to your lemonade stand. So, your posters or billboards should have eye-catching colors, pictures of yellow lemons, and maybe even some coupons or deals to get people excited.
Overall, a display campaign is a way to show people who might be interested in your lemonade that you have something they might like, and to get them to come to your lemonade stand and buy from you.