Emotional branding

Emotional branding is when companies try to make us feel good about their products or services by using our feelings and emotions. Let's say you really love dogs, and a company that sells dog food knows that. They might put cute pictures of dogs on their packaging and in their advertisements, and make you feel happy and excited about buying their dog food. This is emotional branding because they are using your love for dogs to make you feel good about their product. Other companies might make you feel proud, or excited, or calm, or any other emotion that they think will make you want to buy their stuff. It's all about using our feelings to get us to buy things!