Experiential marketing

Experiential marketing is when a company puts together an event, activity, or experience to make people more interested in its products or services. For example, a company might have an event where people can test out its new model of car. It could be at a store or even outside in a park so people can get a hands-on experience and learn more about the car. People who participate in these types of events might be more likely to buy the car because they already have a good idea of what it's like to drive it.