ELI5: Explain Like I'm 5

Femininity in advertising

Femininity in advertising means the way girls and women are shown in pictures and videos that try to sell products. When the ads show girls and women as pretty and gentle, and they dress in pink or flowery clothes and have long hair, they are trying to tell people that those things are what girls and women should be like.

This can be good and bad. It’s good because girls and women are often underrepresented in ads, so it's important to see people like yourself in the media. However, it can be bad because it can make girls and women feel like they need to be pretty and gentle and only like things that are considered feminine.

We all like different things, and it's important to show that in ads. That way, everyone can see themselves represented and feel good about who they are.