Firmware is like the 'brain' inside devices like your phone, tablet, TV, or computer. It's the software that makes everything work. Firmware controls how your device starts up, which features it has, and how it runs. Every time you turn on your device, it runs the firmware to start it up. For example, when you turn on your phone, the firmware wakes your phone up, runs any apps or settings you have, and keeps everything running smoothly.