Geo targeting is like playing a treasure hunt game where you use a map to find your hidden treasure. Imagine you are the treasure and you want to make sure that only certain people can find you. Using geo targeting is like programming a map to help you hide from people outside of a specific area or to help you show up only for people in that specific area. This way, you can make sure that only the people who are able to see you are the ones who are most likely to be interested in what you have to offer. Geo targeting works like an invisible fence that helps you hide or show up based on where someone is looking for you.