ELI5: Explain Like I'm 5

Information broker

An information broker is like the person who sells candy at the store. You go to the store and ask for your favorite candy, but the candy may not be there. So, the candy seller goes to another store and buys the candy you asked for and brings it back to the store.

In the same way, an information broker is a person who helps you find specific information that you are looking for. You might ask the information broker to find out about the salary of a specific job or the number of people who live in a particular city. If the information is not readily available, the information broker will look for it in different places like government websites, surveys, or books.

Once the information broker has found the information, they'll provide it to you for a fee. It is their job to gather and organize information, managing large databases that contain valuable information. They help businesses by providing them valuable information on potential clients, the market trends or their competitors. In short, they are called middlemen between the people who need information and the sources from where they can get it.

Overall, an information broker is a person who helps people who need specific information but don't have the time, resources, or knowledge to get it themselves.