ELI5: Explain Like I'm 5

Intimization

Intimization is just a big word that means making something feel more personal and close. You know how you have some special friends that you like talking to you about more private things, like secrets or feelings? That's a bit like what intimization means, except it's not always about people.

Sometimes, companies or businesses use intimization to make their customers feel more connected and special. For example, some stores might send you special offers or discounts just for being a loyal customer. Or, a website might remember your name and preferences so that it feels like they are talking directly to you when you visit.

Intimization can also happen in things like music or art. When you listen to a song or look at a painting that really speaks to you, it can feel like the artist knows exactly what you're feeling and is talking directly to you.

So, intimization is just a fancy way of saying that someone or something is trying to create a more personal connection with you. And who doesn't love feeling special and appreciated?