Marketing mix modeling

Marketing mix modeling is a way to figure out the most effective way to advertise. It looks at how different kinds of advertisements (like TV commercials, radio ads, and internet ads) affect how many people buy something.

It's a bit like a science experiment. You put different kinds of ads out there, and then you see which ones work best. You can also look at how different things like prices, colors, and locations of stores can affect how much people buy.