ELI5: Explain Like I'm 5

Media market

Okay kiddo, let me explain what a media market is. You know how you have a favorite television show or radio station that you like to watch or listen to? Well, a media market is a group of people who live in a certain area and watch or listen to the same TV stations, radio stations, or read the same newspapers.

Think of it like a big game of tag. You and your friends all play tag together, but there may be kids in other parts of the playground who play different games. In the same way, people in different parts of the country may have different favorite TV shows or radio stations.

Now, companies that create television shows, radio programs, or newspapers want to make sure that they reach as many people as possible. So they study the different media markets to figure out which shows or stations are the most popular in each area. This helps them to make decisions about where to air their programs or advertisements to make sure the most people see or hear them.

So, a media market is really just a way for companies to figure out who is watching or listening to what in different parts of the country. Pretty cool, huh?