ELI5: Explain Like I'm 5

Pay-per-click

Pay-per-click (or PPC) is an online advertising method used to get your ad seen by more people. It works by letting you pay money each time someone clicks on your ad. For example, let's say your business has an ad on a website. With PPC, whenever someone clicks on that ad, you will pay a small fee to the website. This fee is usually much less than what you would pay to run a traditional ad in a magazine or newspaper. With PPC, you can get more people to view and click on your ad, which can help your business get more customers or sales.