Positioning (marketing)

Positioning is a way of telling people why one product or service is better than another. In marketing, companies try to position their product as the best or most popular choice among consumers. They do this by highlighting the benefits that come with their product. For example, a company might position their product as being faster and cheaper than the competition. They might also emphasize their product’s features, such as being easy to use or having the latest technology. By doing this, they hope to make their product more attractive to potential customers.