ELI5: Explain Like I'm 5

Predictive analytics

Predictive analytics is a way to use data and information to predict what might happen in the future. It looks at past data to see patterns, and uses those patterns to guess what might happen next. So, if you're trying to figure out what customers might buy next, predictive analytics can help by looking at what customers have bought in the past and guessing what they might buy in the future.