ELI5: Explain Like I'm 5

Quantitative research

Quantitative research means collecting information using numbers and statistics. Imagine you have a big bag of candy and you want to find out which color of candy is the most popular. You could count the number of red, blue, yellow, green, and orange candies you have and then figure out which color has the most. This is how quantitative research works!

People who do quantitative research use surveys, experiments, and other methods to collect information from a large group of people. They then analyze the data using fancy math to find trends and patterns. This can help them answer questions like: What do people think about a new product? What are the most common health problems in a certain area? How much money do people spend on groceries each month?

Quantitative research is important because it helps us make better decisions based on facts and data, instead of just guessing or going by our gut feelings. It's like having a secret superpower that helps us understand the world around us in a more precise way.