Reputation laundering

Reputation laundering is a way to make something look better in people's eyes. It's like cleaning clothes in a washing machine—to make them look brand new like they haven't been worn before. In reputation laundering, people or companies try to make their reputation look better by using different techniques. For example, they can try to make bad but true stories about them seem less bad, or make good stories about them seem even better. This way, people or companies can appear more positive in the public eye.