Retail media

Hey there kiddo,

Have you ever gone grocery shopping with your parents and noticed the advertisements and signs that promote products? That's called retail media!

Just like how a company might create a commercial to promote their product on TV, they can pay for their product to be promoted right there in the store. This can be anything from a special deal on a certain item to a banner hanging from the ceiling.

But it's not just about the physical store. Companies can also advertise their products on websites or apps that you might use to shop online. If you're looking for a new toy, companies might make sure that their toy shows up first in your search results.

The goal for these companies is to make their products more visible and hopefully encourage you to buy them. It's like putting a giant spotlight on something you might not have noticed otherwise.

So next time you're shopping, keep an eye out for all those signs and ads - they might just help you find the perfect toy or snack!