Seasonality

Seasonality is like the changing of the seasons outside. Just like how winter is colder and summer is warmer, different things can happen at different times of the year in different businesses too.

For example, stores might sell more coats in the winter and more shorts in the summer, because people want to dress appropriately for the weather outside. This is because seasons can affect what people want and need - no one wants to buy a woolly hat in the middle of July!

Other businesses might see a change in demand because of holidays or special events that happen at specific times of the year. For example, more people might want to order flowers for Valentine's Day or Mother's Day, so florists might see a big spike in business those weeks.

So when people talk about seasonality in business, they mean that there are certain times of the year when demand for a particular product or service is especially high or low. Businesses need to pay close attention to these patterns so they can plan accordingly and make sure they have enough supplies, staff, or advertising during those times.