Service recovery paradox

The Service Recovery Paradox is something that happens when a company messes up and tries to make it up to the customer. It's kind of like an apology. Usually, if something bad happens, the customer will be angry and unhappy, but if the company does something to try to make it up to the customer, it can actually make the customer even happier than if the mistake hadn't even happened in the first place! It's kind of like getting a bonus on top of making up for the mistake. So, even if something bad happens, it can still turn out good if the company takes the right steps to make it up to their customers.