ELI5: Explain Like I'm 5

Sleeper hit

Imagine you are playing hide and seek with your friends. You hide somewhere that you think no one will be able to find you. But after a while, someone discovers you and tells everyone else where you are hiding. Suddenly, everyone starts looking for you, and you become really popular because it was hard to find you, but now everyone knows where you were hiding. This is what happens with a sleeper hit.

In the world of movies or games, a sleeper hit is something that nobody really pays attention to at first, but then suddenly it becomes super popular. It's like a hidden treasure that people discover over time.

Sometimes, a game or movie may not have a huge marketing campaign or buzz surrounding it. However, as people start playing or watching it, they tell their friends how amazing it is, and then word of mouth spreads.

Eventually, more and more people start buying it or watching it, and it becomes a big hit. It's like a surprise success that nobody saw coming because it started off small and gradually grew in popularity.

So, a sleeper hit is like a really cool toy that nobody knows about, but once a few people start playing with it, everyone wants to join in on the fun.
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