ELI5: Explain Like I'm 5

Social CRM

Social CRM is like having a big book where you write down all the things your friends, family, and people you meet tell you. But instead of a book, you use a computer to keep track of what people say online, like on Facebook and Twitter.

Then, you can look at what people said later and see how you can help them be happier or solve their problems. You can also use this information to be a good friend and remember important things about people. Like if your friend said they have a dog, you can ask them how their dog is doing later.

This helps companies too, because they can keep track of what their customers are saying and try to make them happy. If someone had a bad experience with a company, they can fix it and try to make sure it doesn't happen again. Companies can also try to get people excited about their products by interacting with them on social media.

In short, social CRM helps people and companies remember what people say online so they can be better friends and make customers happy.