Social media analytics

Social media analytics is the practice of using data from social media websites (like Facebook, Twitter, and Instagram) to learn more about the people who use those websites. This data helps businesses and organizations better understand their customers and followers so they can serve them better. For example, a company might look at what people are saying about their product or service on social media, who their most active followers are, and how their followers interact with their marketing campaigns. By tracking this data, the company can find areas where they can improve their product or service, and they can target their marketing to the people who are most interested in what the company has to offer.