Stigma management is when people try to reduce or manage the negative attitudes that people have about them because of their illness or situation. For example, if someone has an illness and people are talking about it in a negative way, they might try to manage the stigma by talking to those people or talking to the media to show that they don't have to be seen as a bad person because of their illness. It is important for people to learn how to manage the stigma around their illness so that they can feel better about themselves and have better relationships with others.