Transcreation

Transcreation is like transforming something into something else that makes more sense to someone else. It's like when you want to explain a really complicated idea or story to someone who doesn't speak the same language as you or who comes from a different culture.

For example, let's say you have a book that was originally written in English, but you want it to be published in France. However, you can't just translate the book word for word because some of the cultural references or jokes might not make sense to the French audience. This is where transcreation comes in.

A transcreator will take the original book and change some of the language, jokes, and cultural references so that they make sense to the new audience. They might even change some of the characters or settings to better fit the culture they're translating it into. It's like taking the original idea and transforming it into something new that the new audience will enjoy just as much as the original audience did.

Overall, transcreation is all about making something accessible and enjoyable to people who might not have understood it otherwise. So the next time you find yourself struggling to explain something to someone from a different culture or language, just think of it as an opportunity for transcreation!