Whitewashing (beauty)

Whitewashing in beauty means making someone's skin tone lighter or brighter using cosmetics or other methods to look more like a white person. For example, putting on too much foundation that is too light for your skin tone can make you appear as if you have a lighter complexion than you actually do. Sometimes, this is done in advertisements or media to promote a certain beauty standard that favors light skin or European features. This can make people who do not fit this standard feel left out or lesser than their light-skinned counterparts. It's important to celebrate and appreciate all skin tones and features, not just one narrow idea of what is beautiful.