ELI5: Explain Like I'm 5

Wrap advertising

Have you ever seen a really cool looking car or bus driving around with a lot of bright colors and pictures all over it? That's called wrap advertising! It's a way for companies to get their message out to lots of people because the vehicle can drive all around town and even on the highway.

Just like when you wrap a present and cover it with paper and tape, wrap advertising wraps a vehicle in a special kind of paper called vinyl that has colorful pictures and words printed on it. The vinyl is specially designed to stick to the vehicle but can be taken off later if the company decides they don't want it anymore.

Wrap advertising is kind of like a moving billboard because it can go anywhere the vehicle goes. Lots of different businesses can use wrap advertising to get their message out, like pizza places trying to let people know about their special deals or bigger companies who want people to know about their new products.

So, next time you see a car or bus covered in bright colors and pictures, remember it's advertising for a business!