Okay, let's imagine you and your mom are going for a walk outside, and you see a big sign by the road that has a picture and some words on it. This is an example of out-of-home advertising!
Out-of-home advertising means putting advertisements (like signs or billboards) in places where people are, but not in their homes. These can be on the sides of buildings, on buses or trains, or even in the airport.
The goal of out-of-home advertising is to catch people's attention and make them remember the advertisement. Companies use bright colors and big words to make the advertisement easy to see and understand.
Sometimes, out-of-home advertising can also be interactive. For example, you might see a big sign with a QR code that you can scan with your phone camera to learn more about the product.
Overall, out-of-home advertising is a way for companies to get their message out to a lot of people at once, even if they're not watching TV or using the internet.