Yield management

Yield management is a way to make sure businesses get the most profit out of their products or services. It is like a puzzle. Businesses set different prices to different customers, depending on what the customer is willing to pay, when they are buying, and how much demand for a product there is. It means businesses can make more money from what they sell. Think of it like the business can ‘shape’ how much people are willing to pay and how much the business makes overall.