Okay, imagine you have two magnets - when you put them together, they either attract (they stick together) or repel (they push away from each other). This is because magnets have little things called poles - a north pole and a south pole. When the same poles (north and north or south and south) get close to each other, they push each other away because they don't like each other. But when different poles (north and south) get close to each other, they attract because they like each other.
Now imagine tiny particles in a liquid (such as water). These particles have electrical charges just like the poles of a magnet. When particles have the same charge, they don't like each other and push away - this is like when you put two north poles of a magnet together. But when particles have opposite charges, they attract each other - this is like when you put a north and south pole of a magnet together.
The zeta potential is a way to measure how much the particles in a liquid are attracted or repelled to each other based on their electrical charges. A high zeta potential means that the particles have a strong repulsion and tend to stay separate from each other. A low zeta potential means that the particles are more likely to stick together because they have less electrical repulsion. This measurement is important in many areas of science and engineering, like in making medicines or removing pollutants from water.